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Employment News and Updates
Sept/Oct 2008
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Hot Area for Career Development |
At one time, that hot trend was ethnic / diversity / multi-cultural marketing. That disciplinary area is still important, and continues to experience growth.
However, the new hot area for career development is eMarketing -- also known as on-line marketing, Internet Marketing, or eCommerce -- and a subset of Direct Response Marketing. The growth in this area allows for a wide range of differing talents and job preferences. Its range includes
• More classical marketing roles such as strategic marketing, project management and client acquisition;
• More technical roles such as SEO (Search Engine Optimization), database management, and technical web design;
• More creative roles such as graphic arts and visual web design (the Internet's version of packaging and "visual merchandising"); and
• Leading edge roles such as the use of "social marketing" (MySpace, FaceBook, blogging, etc.), mobile marketing and the Internet, and hot new areas of exploration such the use of video marketing on your website and podcasting.
Why focus on this here and now? Because:
FOR CANDIDATES WHO ARE RESHAPING THEIR CAREER TRACK: the world of eCommerce and electronic retailing is a growth area for you to consider. If you have the opportunity to build expertise and resume content in the eCommerce side of Integrated Marketing and/or Direct Response Marketing -- as a current Product/Brand/Marketing Manager or Director -- it can be valuable to your long term career growth and stability. And, if you already have Internet Marketing / OnLine Marketing experience, we are especially interesting in visiting with you.
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Contact Information |
Gail Czech, President
Jessica Goursolas, Vice President
Nancy Ford, Senior Consultant
The Creative Network, Inc.
1325 SE Tech Center Place, Ste. 190
Vancouver, WA 98683
360-834-0802 phone
360-834-0702 fax
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